Turn what customers ask into what your brand does next.

The integration supports sends events and triggers journeys. In practice, teams can capture intent signals, trigger the right canvas, keep offers eligible as part of one connected customer journey.

42A scopes the Braze connection to approved data and capabilities, validates requests against your policies, and keeps an auditable record of every interaction. Your existing permissions and business rules remain the source of control.

The journey moves from intent observed to consent checked to event emitted to journey triggered. 42A carries the customer’s intent and relevant context between those steps so Braze can add value without forcing the customer to start again.