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How brands work with AI agents: protocols, journeys and the Agentic Engagement Layer.

ARD, explained: how agents will find your brand, and why you shouldn't have to think about itProtocols
/8 min read

ARD, explained: how agents will find your brand, and why you shouldn't have to think about it

A technical look at ARD: the manifest, the registries, the trust model, where adoption really stands, and how 42A ships it for every client automatically.

ARDagent discoveryMCP

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