Privacy Policy
Last updated: October 19, 2026
1. Introduction
This Privacy Policy describes how Forty Two A - Research and Development Ltd. ("42A," "we," "us," or "our") collects, uses, and protects information when you visit our website at 42a.ai or use our Services. We are committed to protecting your privacy and complying with applicable data protection laws, including the EU General Data Protection Regulation ("GDPR"), the California Consumer Privacy Act ("CCPA"), and the Israeli Protection of Privacy Law, 5741-1981.
2. Information We Collect
Information you provide: When you contact us, request a demo, subscribe to our Services, or communicate with us, we may collect your name, email address, company name, job title, and other information you choose to share.
Information collected automatically: When you visit our website, we automatically collect certain technical information, including your IP address, browser type and version, device type, operating system, referring URL, pages visited, time and date of your visit, and interaction data. We collect this information through cookies and similar tracking technologies, as well as analytics tools.
Information from online data partners: When you visit our website, cookies, pixels and similar technologies operated by our online data partners, including RB2B, may be used to recognize your browser and associate your visit with other information those partners hold about you, such as your name, business email address, job title, company and LinkedIn profile URL. For visitors located in the United States, this may identify you personally. For visitors located elsewhere, we receive company-level information only (for example, the name of the company associated with your IP address), and not your personal identity.
Customer Data: When you use our platform, we process data related to your account and usage of the Services, as described in our MSA and, where applicable, our Data Processing Addendum ("DPA").
3. How We Use Your Information
We use the information we collect to: provide, operate, and maintain the Services; respond to your inquiries and requests; analyze website traffic and usage patterns to improve our website and Services; send you relevant communications about our Services (with your consent where required), including marketing emails sent by us or our service providers to email addresses associated with your website visit; comply with legal obligations; and protect our rights and the security of the Services.
4. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area ("EEA"), UK, or Switzerland, we process your personal data based on the following legal grounds: (a) your consent, where you have given it; (b) performance of a contract, where processing is necessary to deliver our Services; (c) legitimate interests, such as improving our Services, website analytics, and fraud prevention, provided these do not override your rights; and (d) legal obligations, where processing is required by applicable law.
5. Cookies and Tracking Technologies
We use cookies and similar technologies for website analytics and to understand how visitors interact with our site. These may include essential cookies necessary for the website to function, and analytics cookies that help us measure and improve performance. We also allow online data partners, such as RB2B, to place cookies and similar technologies on our website to identify the people and companies who visit it, as described in Section 2. We or our service providers may use this information to send you marketing emails.
Your cookie choices: When you first visit our website, a cookie banner lets you accept all cookies, reject non-essential cookies, or choose by category (analytics, and marketing and visitor identification). If you are in the EEA, UK or Switzerland, we use analytics and marketing cookies only after you accept them. Elsewhere, they are on by default and you can turn them off at any time. You can change your choice whenever you like through the "Cookie settings" link at the bottom of every page. We treat a Global Privacy Control signal from your browser as a request to opt out of marketing cookies. You can also control cookies through your browser settings. Our Cookie Policy lists the cookies we use. Disabling certain cookies may affect website functionality.
How to opt out of visitor identification: You can opt out of RB2B's identification at any time at https://app.retention.com/optout. If you are located in the EEA, UK or Switzerland, you can also object to company-level identification at https://www.rb2b.com/rb2b-gdpr-opt-out. You can unsubscribe from any marketing email we send by using the link in that email or by contacting [email protected].
6. Data Sharing
We do not sell your personal information for money. However, allowing online data partners such as RB2B to collect information through cookies on our website may be considered "selling" or "sharing" personal information under California law (see Section 9). We may share information with: service providers who assist us in operating the Services (such as hosting, analytics, and communication tools), subject to appropriate data processing agreements; professional advisors, including legal and accounting professionals; and law enforcement or regulatory authorities when required by applicable law. Any third-party service providers are contractually bound to protect your information and use it only for the purposes for which it was disclosed.
7. International Data Transfers
Your information may be transferred to and processed in countries outside your country of residence, including Israel and other countries where our service providers operate. Where required, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, or reliance on adequacy decisions (Israel has been recognized as providing adequate data protection by the European Commission).
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.
9. Your Rights
Under GDPR (EEA/UK/Switzerland residents): You have the right to access, rectify, erase, restrict processing of, and port your personal data, as well as the right to object to processing and withdraw consent. You also have the right to lodge a complaint with your local supervisory authority.
Under CCPA (California residents): You have the right to know what personal information we collect and how it is used, request deletion or correction of your personal information, and opt out of the "sale" or "sharing" of your personal information, including the visitor identification described in Section 5. In the preceding 12 months, the categories of personal information that may have been sold or shared in this way are identifiers (such as name, email address, IP address and cookie identifiers), professional information (such as job title and company), and internet activity (such as pages visited). To opt out, use https://app.retention.com/optout or email [email protected]. We will not discriminate against you for exercising these rights.
Under Israeli Privacy Law: You have the right to access and correct your personal data held in our databases.
To exercise any of these rights, please contact us using the details provided below.
10. Security
We implement commercially reasonable technical, physical, and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Children's Privacy
The Services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child, we will take steps to delete it promptly.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on this page and update the "Last updated" date. We encourage you to review this page periodically.
Contact Us
If you have questions about these Terms, our Privacy Policy, or our Refund Policy, please contact us:
Forty Two A - Research and Development Ltd. Email: [email protected] Website: 42a.ai
Phone: +12082139683
43 Jabotinsky, Ramat Gan, 5246206 IL