42A About

The Team Behind
The Agentic Engagement Layer

We're the team building the Agentic Engagement Layer, the infrastructure that makes your product agent-ready, so AI agents can discover, choose, and transact with it.

Mission

Our Mission

Your next customer won't be human. Agents are becoming the buyers and the actors — researching, deciding, and transacting on behalf of your customers. Most products have no way in for an agent: no interfaces, no protocols, no machine-readable surface. We started 42A because we saw a massive blind spot: agents were ready to act, but products had no way to let them in. We fix that. 42A is the agnostic, generalized Agentic Engagement Layer, making any product accessible to any agent.

Values

What Drives Our Work

01

Innovation First

Agents move fast. We move faster. Our systems evolve daily based on real signal from real AI platforms and agent behavior.

02

Radical Transparency

No black boxes. You see exactly how agents discover, evaluate, and choose your product — and what we're doing to improve it.

03

Results Over Rhetoric

We measure everything. If it doesn't move the needle on your agent-readiness and agent-driven outcomes, we don't do it.

04

Client Partnership

We're not a vendor — we're an extension of your team. Your wins are our wins.

Team

Meet The Team

Ofer Eitan

Ofer Eitan

Co-Founder & Active Chairman

Brings capital markets and operational scale experience to build 42A into the definitive Agentic Engagement Layer. Founded and took companies public, now channeling that expertise into making agent-readiness a boardroom priority.

Sky Dagan

Sky Dagan

Co-Founder & CEO

Leads 42A's mission to make every product agent-ready and "Be The Choice" for every AI agent. Combines deep product intuition with enterprise go-to-market expertise to turn agentic engagement into measurable business outcomes.

Alon Lavie

Alon Lavie

Co-Founder & CTO

Architects the systems that make products discoverable, choosable, and transactable by AI agents at scale. Ensures 42A's platform evolves as fast as the agents and models it serves.

Tal Zaibert

Tal Zaibert

CCO

Shapes how enterprise clients experience 42A end-to-end, an expert in customer experience and customer journeys built over nearly a decade at SAP. Turns every client relationship into a lasting partnership.

Next Step

Make your brand
ready for every agent.

Live answers, real actions, every AI channel. No re-platforming.