42A About

The Team Behind
The Agentic Engagement Layer

We're the team building the Agentic Engagement Layer — the infrastructure that makes your product agent-ready, so AI agents can discover, choose, and transact with it, while keeping your brand visible everywhere AI recommends.

01 — Mission

Our Mission

Your next customer won't be human. Agents are becoming the buyers and the actors — researching, deciding, and transacting on behalf of your customers. Most products have no way in for an agent: no interfaces, no protocols, no machine-readable surface. We started 42A because we saw a massive blind spot: brands had no idea how they appeared to AI agents, or whether agents could even reach them. We fix that. 42A is the agnostic, generalized Agentic Engagement Layer — making any product accessible to any agent, while keeping your brand visible across every major AI platform.

02 — Values

What Drives Our Work

Innovation First

Agents move fast. We move faster. Our systems evolve daily based on real signal from real AI platforms and agent behavior.

Radical Transparency

No black boxes. You see exactly how agents discover, evaluate, and choose your product — and what we're doing to improve it.

Results Over Rhetoric

We measure everything. If it doesn't move the needle on your agent-readiness and AI visibility, we don't do it.

Client Partnership

We're not a vendor — we're an extension of your team. Your wins are our wins.

03 — Team

Meet The Team

Ofer Eitan

Co-Founder & Active Chairman

Brings capital markets and operational scale experience to build 42A into the definitive Agentic Engagement Layer. Founded and took companies public, now channeling that expertise into making agent-readiness a boardroom priority.

Sky Dagan

Co-Founder & CEO

Leads 42A's mission to make every product agent-ready and "Be The Choice" across every major AI platform. Combines deep product intuition with enterprise go-to-market expertise to turn agentic engagement into measurable business outcomes.

Alon Lavie

Co-Founder & CTO

Architects the systems that make products discoverable, choosable, and transactable by AI agents at scale, while monitoring and optimizing brand presence inside LLM responses. Ensures 42A's platform evolves as fast as the agents and models it serves.

Tal Zaibert

CCO

Shapes how enterprise clients experience 42A end-to-end, an expert in customer experience and customer journeys built over nearly a decade at SAP. Turns every client relationship into a lasting partnership.

04 — Advisors

Meet Our Advisors

Prof. Inbal Yahav

Head of AI

Turns agent and LLM behavior into a rigorous science, researching what actually shifts brand visibility and agent decision-making inside AI responses. Co-Chair of the Coller AI Lab at TAU, bringing academic precision to every optimization decision.

Assaf Goren

Biz-Dev

Opens the enterprise relationships that matter, translating 42A's Agentic Engagement Layer into strategic partnerships and revenue. 25 years of C-level leadership across global markets.

Next Step

Build Your AI Visibility Infrastructure

Analyze My Brand →

Structured scoring, cross-LLM intelligence and generative positioning control.

The Team Behind The Agentic Engagement Layer