The AI visibility plugin that makes WordPress agent-ready.
Activate it and your site starts serving a public MCP server, a markdown twin of every page, and a spec-compliant llms.txt —
so ChatGPT, Claude, Gemini and Perplexity can actually read, query and cite you. No configuration. No
re-platforming.
MCP server
/wp-json/42a/v1/mcp
Markdown
/any-page.md
llms.txt
/llms.txt
Served on activation · nothing to configure
- No account required
- Zero external requests
- Never touches your theme
v1.1.0 · requires PHP 7.4+ · GPL-2.0
What connecting to 42A adds →The gap
Your site is written for browsers. AI answers come from what a machine can read.
When someone asks an assistant "what's the best X" or "does this store sell Y", the answer is assembled from sites the model could actually reach, parse and verify. Most WordPress sites fail that quietly — here is what an agent finds today, and what it finds after activation.
| Signal | Without the plugin | After activation |
|---|---|---|
| llms.txt | 404 not found | 200 · spec-compliant site map |
| Markdown twin | none detected | text/markdown + YAML frontmatter |
| MCP endpoint | connection refused | JSON-RPC 2.0 · streamable HTTP |
| MCP discovery | no .well-known document | 4 draft discovery paths served |
| AI-crawler access | unaudited | 87 known AI bots audited |
| Agent traffic | invisible | counted per tool, per day |
What activates on install
Four layers, one click, zero configuration.
This is the Agentic Enablement Layer — the same architecture 42A builds for enterprise stacks, packaged as a WordPress plugin. Nothing about your human-facing site changes.
Markdown layer
A markdown twin of every public page
Language models read markdown far more reliably than a themed HTML page wrapped in navigation, widgets and scripts. The plugin serves a clean markdown version of every public post, page and product - generated from your real content, never a separate copy you have to maintain.
→ /any-page.md · ?format=markdown · Accept: text/markdown
- + Three ways to ask for it: append ?format=markdown, use the .md suffix, or send an Accept: text/markdown header.
- + YAML frontmatter on every document, including the generating plugin version.
- + Every HTML page advertises the twin via <link rel="alternate" type="text/markdown"> and a Link: response header, so agents discover it without guessing.
- + Ships a dependency-free HTML-to-Markdown fallback converter, so it works even where optional vendor libraries are unavailable.
---
title: Hello world
url: https://yoursite.com/hello-world/
type: post
generator: ael-42a/1.1.0
---
# Hello world
Clean, agent-readable content - no nav, no widgets, no scripts. Discovery
llms.txt and llms-full.txt, served at your root
llms.txt is the emerging convention for telling a language model what a site is and which pages matter. The plugin generates a spec-compliant map of your key pages with markdown links, plus a byte-capped llms-full.txt that carries the actual page content for models that want everything in one fetch.
→ /llms.txt · /llms-full.txt
- + Sections built from your live site: home, main navigation pages, recent posts, and WooCommerce product categories.
- + Every entry links to the markdown twin, not the HTML page, so a model that follows a link gets clean content.
- + llms-full.txt is byte-capped so it stays fetchable rather than timing out on large sites.
- + If your site already serves an llms.txt - a real file, or another plugin - it is detected and left untouched.
# Your Site Name
> One-line description of the site.
## Main Pages
- [About](https://yoursite.com/about.md)
- [Pricing](https://yoursite.com/pricing.md)
## Recent Posts
- [Hello world](https://yoursite.com/hello-world.md) Agent protocol
A public, read-only MCP server for your content
Markdown and llms.txt let an agent read your site. MCP lets it query your site - search your content, fetch a specific page, list your categories, look up a product - through a structured protocol instead of scraping HTML and hoping. The plugin stands one up on activation, with nothing to configure.
→ /wp-json/42a/v1/mcp · JSON-RPC 2.0 · streamable HTTP
- + Stateless and anonymous: no keys to issue, no sessions to manage, no write access of any kind.
- + Exposes exactly what a visitor can already see - your public content, packaged for agents.
- + Discoverable at all four current draft well-known paths, so clients implementing any of the competing specs can find it.
- + Extensible by other plugins through the ael42a_mcp_tools filter.
{
"name": "ael-42a",
"url": "https://yoursite.com/wp-json/42a/v1/mcp",
"transport": "streamable-http",
"capabilities": ["tools"],
"authentication": "none",
"generator": "ael-42a/1.1.0"
} Local diagnostics
GEO vitals that self-test, right inside wp-admin
A plugin that claims to make your site agent-ready should prove it on your server, not in a marketing screenshot. The Agent Layer tab runs live loopback requests against every endpoint it serves and reports pass, warn or fail with the reason - and audits who you are actually letting in.
→ wp-admin · status checks · robots.txt audit · traffic counters
- + Self-tests the markdown endpoint, llms.txt, llms-full.txt, the MCP endpoint and all four discovery paths, on demand or on a daily schedule.
- + Audits your robots.txt against 87 known AI bots across three tiers - training, search and agentic - so you can block the crawlers you do not want without accidentally locking out the agents that send you traffic.
- + Detects your sitemap automatically.
- + Local agent-traffic counters: MCP tool calls, markdown hits and llms.txt hits, per day and per tool. Stored on your server only.
PASS Markdown endpoint text/markdown served with frontmatter
PASS llms.txt 200 · generated by 42A AEL
PASS MCP endpoint JSON-RPC 2.0 · streamable HTTP
PASS MCP discovery (mcp.json) endpoint advertised
WARN robots.txt 2 agentic bots blocked Model Context Protocol
Turn WordPress into an MCP server.
Reading your site is one thing. Querying it is another. The plugin exposes your public content as MCP tools at
/wp-json/42a/v1/mcp — stateless, anonymous, read-only, and
discoverable without anyone having to be told it exists.
get_site_info | Name, description, capabilities and what the agent layer exposes. |
search_content | Full-text search across your public posts and pages. |
get_page | Fetch one page or post as clean markdown. |
list_recent_posts | The latest published posts, newest first. |
list_categories | Your category taxonomy, so an agent can navigate by topic. |
search_products Woo | Search your catalogue by keyword. |
get_product Woo | One product with price, currency, SKU, stock and categories. |
Other plugins can register their own tools through the ael42a_mcp_tools filter.
Nothing here can write, publish or configure anything — it is the same data a visitor already sees.
Discovery, four ways
MCP discovery is still being standardised, and clients disagree about where to look. The plugin serves all four current draft locations, so an agent finds your server whichever spec it implements.
-
/.well-known/mcp.jsonde-facto discovery document -
/.well-known/mcpSEP-1960 manifest -
/.well-known/mcp/server-card.jsonSEP-1649 server card -
/.well-known/mcp-serverIETF draft
Inside wp-admin
Four tabs. No dashboards to learn.
Everything lives under a single menu item. Two tabs work with no account at all; two light up the moment you connect one.
Your site is agent-enabled: every public page has a markdown twin, llms.txt maps the site for LLMs, and a read-only MCP server gives AI agents structured access.
Tool calls
1,284
Markdown hits
3,910
llms.txt hits
412
~30 checks · each with a concrete fix
Visibility score
64
▲ 8.2
Total mentions
1,472
▲ 214
Sentiment
78
▲ 3.1
Share of voice
31%
▼ 1.4
Disconnect in one click. Uninstalling revokes the site token automatically.
Interface shown with sample data.
What you get, and what's optional
The plugin is the whole product. Connecting just tells you whether it's working.
Everything the agent layer does, it does on its own — no account, no sign-up, no email, no expiry, and not a single external request. Connecting to 42A is a separate, optional step that adds the one thing a plugin on your own server physically cannot do: grade your site from the outside, and watch what the models actually say about you.
What you install · no account
Free, forever
- ✓ Markdown twin of every public post, page and product
- ✓ llms.txt and llms-full.txt generated and served at your root
- ✓ Public read-only MCP server with 5 tools (7 with WooCommerce)
- ✓ MCP discovery at all four draft well-known paths
- ✓ Endpoint self-tests in wp-admin, on demand and daily
- ✓ robots.txt audit against 87 known AI bots
- ✓ Local agent-traffic counters, stored on your server only
- ✓ Zero external requests until you choose to connect
Optional · connect to 42A
Everything above, plus the scoreboard
- ✓ The full ~30-check AI SEO / GEO report, each check scored with a concrete fix
- ✓ Re-crawled and refreshed by 42A, not just self-tested locally
- ✓ AI Visibility dashboard: how often ChatGPT, Claude, Gemini and Perplexity mention your brand
- ✓ Sentiment, share of voice and mention coverage, with trends over time
- ✓ Competitor benchmarking - see who the models recommend instead of you
- ✓ Prompt-level analysis: the real buyer questions your brand shows up in
- ✓ Both surfaced inside wp-admin, no context switching
What the connected report grades
Site-wide checks are grouped into four sections. Page-level checks bring the full report to roughly thirty, each scored with its impact and a concrete fix.
Access
Can AI systems reach your content at all?
- robots.txt permissiveness
- Server accessibility
- CDN AI-block detection
- JavaScript rendering / SSR
Discovery
Can they find what matters without crawling everything?
- llms.txt
- llms-full.txt
- sitemap.xml
Identity
Do they understand who you are, and agree with themselves about it?
- JSON-LD validity
- JSON-LD entity completeness
- Social parity
- About-page linkage
Agents
Can an agent act, not just read?
- Knowledge-panel readiness
- Agent navigation friction
- Structured action discoverability
Not the same thing
An MCP server for agents, not for your admin panel.
"WordPress MCP plugin" now means two completely different products. Plugins like Automattic's wordpress-mcp give an assistant authenticated control of your admin. This one does the opposite — and the two can safely
coexist, because they use different routes.
| 42A AI Visibility (AEL) | Admin-automation MCP plugins | |
|---|---|---|
| What it exposes | Public content only - the same data any visitor sees | Your wp-admin: posts, settings, users, media |
| Authentication | None. Anonymous and read-only by design | Required - it is acting as a logged-in administrator |
| Who it is for | AI search engines and any agent evaluating your site | You, automating your own editorial work |
| Write access | None, at any privilege level | Yes - create, update, publish, configure |
| Setup | Activate. Nothing to configure | Credentials, scopes and client wiring |
| Ships with | Markdown layer, llms.txt, GEO vitals, crawler audit | Admin tooling |
Install
Agent-ready in about a minute.
No API key, no snippet to paste, no build step, no developer, no account. Activation is the configuration — three steps and you are done. The fourth is optional, and you can ignore it forever.
Search from wp-admin
Plugins → Add New Plugin, then search for "42A AI Visibility". No zip to upload, no FTP, no build step.
Install and activate
Activation is the configuration. The markdown layer, llms.txt, llms-full.txt and the MCP server all start serving immediately.
Check the Agent Layer tab
Watch the status checks come back green as the plugin loopback-tests each endpoint on your own server, and review the robots.txt audit. That is it — your site is agent-ready, and nothing above needed an account.
Connect to 42A
Entirely optional, and only if you want the outside-in view: the full GEO report and your AI Visibility dashboard inside wp-admin. Skip it and the agent layer keeps working exactly the same, forever.
Then prove it worked
The Agent Layer tab self-tests every endpoint for you, but you do not have to take its word for it. Run these against your own domain.
Get the plugin →curl -sI https://yoursite.com/llms.txt curl -H "Accept: text/markdown" https://yoursite.com/ curl -s https://yoursite.com/.well-known/mcp.json curl -s -X POST https://yoursite.com/wp-json/42a/v1/mcp \
-H "Content-Type: application/json" \
-d '{"jsonrpc":"2.0","id":1,"method":"tools/list"}' WooCommerce
If you sell, agents need facts, not a shop page.
When WooCommerce is active the agent layer extends to your catalogue automatically — no separate feed to build or keep in sync.
Products, in a form agents can compare
Product pages get a structured details block in their markdown - price, currency, SKU, stock status and categories - so an assistant answering "does this store sell X, and how much is it" has the facts instead of a guess.
Your catalogue in llms.txt
Product categories are included in the generated llms.txt, giving models a map of what you actually sell rather than a flat list of blog posts.
Two extra MCP tools
search_products and get_product appear automatically when WooCommerce is active, so an agent can search your catalogue and pull a single product without scraping a shop page.
Before you install anything
The boring questions, answered honestly.
Zero external requests until you connect
Out of the box the plugin never talks to 42A, or to anyone else. The first outbound request happens when you click "Connect to 42A". Agent-traffic counters stay on your server, and telemetry is a separate opt-in checkbox that is off by default.
No measurable weight on your site
Markdown documents are generated lazily, cached in transients and invalidated when you save. The markdown, llms.txt and MCP paths short-circuit before theme rendering starts, so normal page loads are untouched.
Every theme, every builder
The plugin works at the request layer and never modifies your theme HTML. Classic themes, block themes and page builders all behave exactly as they do today - your human visitors see no difference.
It defers to what you already have
If an llms.txt, llms-full.txt or MCP discovery document already exists on your site - a real file, or served by another plugin - it is detected and respected, not overwritten. The plugin generates only the pieces you are missing, and tells you which is which.
Why it matters
The plugin makes you readable. 42A makes you chosen.
Being machine-readable is the entry ticket, not the win. Once agents can parse you, the question becomes whether models actually recommend you — which is what our AI visibility platform measures and our GEO optimization actions fix. WordPress is one surface; see every platform we connect to.
WordPress pluginquestions
Is the plugin free?+
Yes. The entire agent layer - the markdown twin of every page, llms.txt and llms-full.txt, the public MCP server, the local status checks and the AI-crawler audit - is free forever, licensed GPL-2.0-or-later, and works without an account, an email address or a sign-up. Connecting the site to 42A is a separate, optional step that adds the full GEO vitals report and the AI Visibility dashboard.
What is AI Visibility?+
AI Visibility is how often and how prominently your website and brand appear in AI-generated answers, in tools like ChatGPT, Claude, Gemini and Perplexity. Just as SEO rankings measure your presence in classic search results, AI Visibility measures whether AI assistants find, understand, mention and cite your site when someone asks a relevant question.
What is GEO, and how is it different from SEO?+
GEO (Generative Engine Optimization, also called AI SEO or LLM SEO) is the practice of optimizing your site so generative AI engines can read, understand and cite it. Classic SEO signals still matter, but GEO adds new ones: llms.txt, clean machine-readable content, structured data, AI-crawler access in robots.txt, and agent endpoints like MCP. This plugin covers that technical layer for you on its own, and connecting to 42A adds prioritized recommendations on top.
Do I need a 42A account to use it?+
No, and the plugin is not a trial or a teaser. The whole agent layer - markdown twins, llms.txt, llms-full.txt, the MCP server and discovery, the local self-tests and the AI-crawler audit - runs forever without an account, and the plugin makes zero external requests until you explicitly click "Connect to 42A". Connecting is optional and adds the outside-in view a plugin on your own server cannot produce: the full ~30-check GEO report and the AI Visibility dashboard, with mentions, sentiment, share of voice, competitor benchmarking and prompt-level analysis.
Will it improve my AI rankings?+
No plugin can guarantee placement in AI answers, and we will not pretend otherwise. What this one does is remove the technical barriers that stop AI engines from reading your site at all - no llms.txt, HTML-only content, blocked or unguided crawlers, no agent endpoints - and, with a 42A account, give you concrete prioritized fixes. Sites that are easy for AI to read, understand and verify are far more likely to be cited.
Does it work with Yoast SEO?+
Yes, and it is built to sit alongside Yoast rather than compete with it. Yoast keeps doing classic SEO - titles, meta descriptions, canonicals, sitemaps, schema - and 42A AI Visibility adds the agent layer on top of it: markdown twins, llms.txt and the MCP server. The plugin works at the request layer and never modifies your theme output or anything Yoast writes into your pages. If Yoast is already generating an llms.txt, the plugin detects it and leaves it exactly as it is instead of overriding it. It can only ever add signals an AI engine can read - it never removes or weakens one.
Does it slow my site down?+
No. Markdown documents are generated lazily, cached in transients and invalidated on save. The markdown, llms.txt and MCP paths short-circuit before theme rendering, so normal HTML page loads are untouched.
What exactly does the plugin send to 42A?+
Nothing, until you connect. When you click "Connect to 42A" it sends a single-use pairing code, your site URL, the plugin and WordPress versions, and the list of enabled agent-layer capabilities. While connected it sends your site token to fetch your status and vitals. Telemetry is a separate opt-in checkbox, off by default; when enabled it sends one daily aggregate - date and counts of MCP requests, markdown hits, llms.txt hits and per-tool calls - and never any content, URLs or personal data. Disconnecting or uninstalling revokes the token.
Does it work with Rank Math?+
Yes, and the same way it works with Yoast: Rank Math carries on handling classic SEO while 42A AI Visibility runs beside it and adds the agent layer. Nothing in your Rank Math settings, page output or sitemaps is touched, and any llms.txt or MCP discovery document your setup already serves is detected and respected rather than replaced. The two stay in sync and the plugin only ever improves what AI engines can see - it cannot hurt your existing SEO.
Which AI search engines and crawlers does it work with?+
The agent layer is built on open standards - markdown, llms.txt and MCP - so any AI engine or agent can consume it, including ChatGPT, Claude, Gemini, Perplexity and Copilot, along with AI crawlers such as GPTBot, ClaudeBot and PerplexityBot. The robots.txt audit covers 87 known AI bots, and the 42A platform tracks your visibility across the major assistants.
Does it work with ChatGPT, Claude and Gemini specifically?+
Yes. The markdown layer, llms.txt and MCP server make your content easy for ChatGPT and OpenAI’s crawlers (GPTBot, OAI-SearchBot), for Claude and ClaudeBot, and for Gemini and Google-Extended to read and cite - and the robots.txt audit verifies none of them are blocked. With a connected 42A account you can also monitor how each of those assistants mentions your brand.
How does MCP help AI agents find my site?+
MCP (Model Context Protocol) is an open standard that lets an AI agent query a site in a structured way instead of scraping HTML. The plugin runs a public, read-only MCP server exposing tools like search_content, get_page and list_recent_posts - plus product tools when WooCommerce is active - discoverable at /.well-known/mcp.json. Agents that speak MCP can then search, fetch and navigate your content directly and reliably.
Does it work behind Cloudflare or another CDN?+
Yes. Markdown responses are served with a Vary: Accept header, so a CDN caches the HTML and markdown versions of a URL separately instead of serving one in place of the other, and llms.txt, llms-full.txt and the MCP discovery documents are ordinary cacheable GET responses. Worth knowing: a CDN or firewall can block AI crawlers before a request ever reaches WordPress - which is exactly what the connected GEO report’s CDN AI-block detection check looks for.
What happens after I connect my site to 42A?+
Your wp-admin gains data, and nothing else changes. The plugin sends a single-use pairing code along with your site URL, the plugin and WordPress versions and the list of enabled agent-layer capabilities, and receives a site token scoped narrowly to reading your vitals and writing telemetry. The GEO Vitals and AI Visibility tabs then start filling in: the full ~30-check report with a fix per check, plus your brand’s mentions, sentiment and share of voice across ChatGPT, Claude, Gemini and Perplexity - graded by 42A’s crawlers from the outside rather than self-tested on your server. The agent layer itself is untouched: same endpoints, same output, same performance. Telemetry stays off unless you tick the separate opt-in box, and one click disconnects and revokes the token.
Is it compatible with my theme or page builder?+
Yes. The plugin works at the request layer: markdown, llms.txt and MCP responses are served before theme rendering even starts, and nothing in your theme’s HTML output is modified. Classic themes, block themes and page builders all work the same as they do today.
What if my site already has an llms.txt from another plugin?+
It is left alone. The plugin checks first and never overrides content your site already provides - whether that is a real file on your server or output from another plugin such as an SEO suite. It generates only the pieces you are missing, and the Agent Layer checks show which files it serves and which existing ones it is respecting. Remove the existing file later and the plugin starts serving its own version automatically.
Does it work with WooCommerce?+
Yes. Product pages get a structured details section in their markdown (price, currency, SKU, stock, categories), llms.txt includes your product categories, and the MCP server gains search_products and get_product tools automatically when WooCommerce is active.
How is this different from an admin-automation MCP plugin?+
Plugins such as Automattic’s wordpress-mcp expose authenticated admin automation - creating posts, managing settings - on your behalf. 42A AEL is the opposite: a zero-config, anonymous, read-only public-content MCP server, serving the same data any visitor sees, bundled with the whole agent layer of markdown, llms.txt and vitals. The two can coexist; they use different routes.
Can other plugins add their own MCP tools?+
Yes, through the ael42a_mcp_tools filter. Each tool definition carries a name, description, JSON Schema for its input and a callback. Tools flagged as requiring authentication are rejected until an authenticated transport ships in a future version.
Does it support WordPress multisite?+
Per-site activation is supported. Network-wide activation is not officially supported yet.
Still stuck? Talk to our support team, or read the plugin's own docs on WordPress.org.
Make your WordPress site the answer.
Free · GPL-2.0 · no account required · zero external requests until you connect