Next best action
Request the offer or service action your arbitration logic chooses.
42A × Pega
Your next-best-action engine, now in the AI channel.
42A asks Pega Customer Decision Hub for the next best action at the moment of intent and opens Pega cases when a process must start, so banks and insurers stay consistent across channels.
01 / What becomes possible
What Pega can do with 42A.
Let Pega decide the next best action in every AI conversation.
Start the case
Open onboarding, dispute or claim cases with the conversation attached.
Feed the models
Return responses so adaptive models learn from the AI channel.
02 / How it connects
How Pega connects.
42A sits between the agent and Pega, translating intent into the right data request or action while applying your business rules.
ChatGPT 
Claude 
Gemini AI agent Where intent begins 42A Context · rules · actions
Pega Pega System of record - 01 Intent captured
intent · card declined, travel - 02 Decision requested
decision · NBA: travel notice + upgrade - 03 Action presented
action · travel notice offered - 04 Response recorded
response · accepted, model updated
Your business stays in control
Personalized to the individual. Governed by your rules.
- Consented access only
- Disclosures applied
- Confirmed actions only
- Complete audit trail
03 / Build the journey
What pairs well with Pega?
Not similar products: complementary connections that add the next useful layer to the same customer journey.
FAQ / Pega questions
What teams ask about the Pega integration.
Clear answers about how 42A connects context, systems and customer action.
01 What does the 42A Pega integration do?
42A asks Pega Customer Decision Hub for the next best action at the moment of intent and opens Pega cases when a process must start, so banks and insurers stay consistent across channels.
02 What becomes possible with Pega?
Three things. Next best action: request the offer or service action your arbitration logic chooses. Start the case: open onboarding, dispute or claim cases with the conversation attached. Feed the models: return responses so adaptive models learn from the AI channel. Together they form one connected customer journey.
03 How does 42A keep Pega actions controlled?
42A scopes the Pega connection to approved data and capabilities, validates requests against your policies, and keeps an auditable record of every interaction. Your existing permissions and business rules remain the source of control.
04 Where does Pega fit in the customer journey?
A typical journey runs in four steps: intent captured, decision requested, action presented and response recorded. 42A carries the customer’s intent and relevant context between those steps, so Pega can add value without forcing the customer to start again.
42A × Pega
Put Pega in front of every agent.
Bring one customer journey. Our integration team will show you the connection working end to end.