Measure what agent-led discovery actually creates.

The integration supports reads analytics and exports events. In practice, teams can connect acquisition, measure conversion, compare journeys as part of one connected customer journey.

42A scopes the Google Analytics connection to approved data and capabilities, validates requests against your policies, and keeps an auditable record of every interaction. Your existing permissions and business rules remain the source of control.

The journey moves from agent touchpoint to session begins to action occurs to outcome attributed. 42A carries the customer’s intent and relevant context between those steps so Google Analytics can add value without forcing the customer to start again.