Plug in, no migration
Connect to your existing Emarsys / SAP Engagement Cloud account. Existing programs, segments and triggers keep working.
42A × SAP Emarsys
Make AI one more channel in your Emarsys automation.
Customers already ask AI assistants about your brand. 42A turns those conversations into Emarsys events and brings known-customer context back, so the journeys, segments and offers you already built run on the AI channel too.
What becomes possible
What Emarsys can do with 42A.
Add AI agents as one more channel inside the Emarsys automation you already run.
A data layer you did not have
See what customers ask AI assistants about your products, as events you can segment, report and act on.
Personalization that shows up as revenue
Apply the same personalization logic as your other channels, so AI conversations lead to bigger baskets and more revenue per customer.
In practice
What this looks like in practice.
Illustrative scenarios based on how the integration is designed to work.
A conversation becomes a real-time offer
A shopper asks an AI assistant about your product, 42A detects high purchase intent, and a program you already built in Emarsys sends a personalized offer by email, SMS or WhatsApp within minutes.
Win-back, faster
Churn-risk language shows up in an AI conversation and routes into your existing win-back segment, so the journey starts before the customer has moved on.
Attribution you can point to
Every AI-sourced interaction is tagged, and a dedicated segment shows how much revenue the AI channel drives, inside your own Emarsys reporting.
Every channel gets smarter
Product questions from AI conversations enrich Predict, so better recommendations flow back into email, web and app. One new data source upgrades the channels you already run.
How it connects
How Emarsys connects.
Two directions. Push: every AI conversation about your brand becomes an Emarsys event, a trigger for programs, a tag for segmentation and a signal for Predict. Pull: known-customer context such as segment, loyalty tier and active journeys flows back, so the agent knows who it is talking to, like every other channel does.
ChatGPT 
Claude 
Gemini AI agent Where intent begins 42A Context · rules · actions
SAP Emarsys Emarsys System of record - 01 Intent captured
intent · high, Alpine Shell - 02 Contact matched
contact.match · loyalty Gold - 03 Event sent
external_event · ai_purchase_intent - 04 Program fired
program · winter offer journey
Go deeper
What each signal becomes in Emarsys.
For the people on your team who want to see exactly how this connects.
| Signal in the AI channel | What it becomes in Emarsys | Business value |
|---|---|---|
| Customer asks about a product | Engagement event | Visibility into demand you could not see before |
| High purchase intent detected | Trigger for an existing program | Real-time offer, no new promo engine needed |
| Brand compared with a competitor | Tag on the contact record | Competitive intelligence, per customer |
| Churn-risk language detected | Entry into a win-back segment | Faster retention action |
| Product interest signal | Input to Predict | Better recommendations on every channel |
What Emarsys already gives us to build on
- External events
Trigger automation programs and campaigns from an external system through a documented API, with no manual or CSV step.
- Engagement events
Business events sync into Emarsys and become usable for segmentation and automation.
- Sales data API
Send sales data through a direct API integration and build segments on real transactions.
- Predict
Feed transactional and behavioral data into the recommendation engine that powers every channel.
- Predictive segmentation
Use the platform’s built-in AI segments, such as purchase likelihood and churn risk, to decide what the agent channel does next.
Your business stays in control
Personalized to the individual. Governed by your rules.
- Consent-aware context
- Your segments and rules decide
- Permissioned events only
- Complete audit trail
What we validate with your team before go-live
Rate limits, event schemas and available fields vary by Emarsys account and edition. Before anything goes live we confirm with your team which edition you run, real-world rate limits and latency for your account, and the authentication method your setup requires. No SLA, latency or ROI figure is promised until it is based on your real account.
Build the journey
What pairs well with Emarsys?
Not similar products: complementary connections that add the next useful layer to the same customer journey.
FAQ / Emarsys questions
What teams ask about the SAP Emarsys integration.
Clear answers about how 42A connects context, systems and customer action.
01 What does the 42A Emarsys integration do?
42A makes AI assistants one more channel inside Emarsys / SAP Engagement Cloud. Conversations about your brand become Emarsys events that trigger programs and feed segments, and known-customer context flows back so the agent can personalize its answers.
02 Do we need to rebuild our Emarsys automations?
No. The AI channel plugs into what you have already built. Existing journeys, segments and triggers keep working; the agent channel is an additional input, not a replacement.
03 What data moves between 42A and Emarsys?
Engagement signals such as intent, product interest and sentiment flow into Emarsys as events. Known-customer context such as segment, loyalty tier and active journeys flows back, scoped to what you approve, so the agent channel can personalize responses.
04 Do we need new infrastructure or a dedicated technical team?
No new platform to stand up. The connection runs through your existing Emarsys account and its documented APIs, and our integration team handles the build with yours.
05 How long does it take to go live?
A working demo comes within days. Going fully live is a short, practical process scoped to your account, not a six-month platform project.
42A × SAP Emarsys
Put Emarsys in front of every agent.
Bring one customer journey. Our integration team will show you the connection working end to end.