Deep-link with context
Open the right app journey, onboarding or product page, already pre-filled.
42A × Backbase
From the assistant to your banking app, without starting over.
42A connects AI assistants with your Backbase digital banking experience, so a journey started in ChatGPT or Gemini continues in your app with the goal and context intact.
01 / What becomes possible
What Backbase can do with 42A.
Continue AI journeys in your Backbase digital banking app.
One identity
Use the same authenticated customer across the assistant and the app.
See the channel
Attribute app journeys and conversions to the AI conversation that started them.
02 / How it connects
How Backbase connects.
42A sits between the agent and Backbase, translating intent into the right data request or action while applying your business rules.
ChatGPT 
Claude 
Gemini AI agent Where intent begins 42A Context · rules · actions
Backbase Backbase System of record - 01 Intent captured
intent · junior savings - 02 Journey selected
journey · minor account onboarding - 03 App opened
deep link · app, pre-filled - 04 Journey completed
complete · account opened
Your business stays in control
Personalized to the individual. Governed by your rules.
- Consented access only
- Disclosures applied
- Confirmed actions only
- Complete audit trail
03 / Build the journey
What pairs well with Backbase?
Not similar products: complementary connections that add the next useful layer to the same customer journey.
FAQ / Backbase questions
What teams ask about the Backbase integration.
Clear answers about how 42A connects context, systems and customer action.
01 What does the 42A Backbase integration do?
42A connects AI assistants with your Backbase digital banking experience, so a journey started in ChatGPT or Gemini continues in your app with the goal and context intact.
02 What becomes possible with Backbase?
Three things. Deep-link with context: open the right app journey, onboarding or product page, already pre-filled. One identity: use the same authenticated customer across the assistant and the app. See the channel: attribute app journeys and conversions to the AI conversation that started them. Together they form one connected customer journey.
03 How does 42A keep Backbase actions controlled?
42A scopes the Backbase connection to approved data and capabilities, validates requests against your policies, and keeps an auditable record of every interaction. Your existing permissions and business rules remain the source of control.
04 Where does Backbase fit in the customer journey?
A typical journey runs in four steps: intent captured, journey selected, app opened and journey completed. 42A carries the customer’s intent and relevant context between those steps, so Backbase can add value without forcing the customer to start again.
42A × Backbase
Put Backbase in front of every agent.
Bring one customer journey. Our integration team will show you the connection working end to end.