42A × Adobe Experience Platform

Let Real-Time CDP shape what agents say and do.

42A reads consented Adobe Real-Time CDP profiles and audiences to personalize agent journeys, then streams outcomes back so Journey Optimizer can act on them.

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What becomes possible

What Adobe AEP can do with 42A.

Use Real-Time CDP profiles in agent journeys and stream outcomes back.

Use the unified profile

Bring audiences, preferences and consent into the agent experience.

Stream agent events

Send intent and outcomes into AEP as experience events in real time.

Trigger the next journey

Let Journey Optimizer follow up on what the customer actually asked for.

How it connects

How Adobe AEP connects.

42A sits between the agent and Adobe AEP, translating intent into the right data request or action while applying your business rules.

AI agent Where intent begins
42A Context · rules · actions
Adobe AEP System of record
  1. 01 Profile resolved profile · known, consent ✓
  2. 02 Audience checked audience · outdoor enthusiasts
  3. 03 Experience adapts experience · 3 personalized picks
  4. 04 Event streamed event · ai_gift_intent streamed
Result Personal picks shown · Journey Optimizer follow-up queued

Your business stays in control

Personalized to the individual. Governed by your rules.

  • Consent-aware reads
  • Scoped permissions
  • Validated write-backs
  • Complete audit trail

Build the journey

What pairs well with Adobe AEP?

Not similar products: complementary connections that add the next useful layer to the same customer journey.

Agent channels ChatGPT

Begin the journey where customer intent appears
Commerce & content Adobe Commerce

Turn the personalized answer into an order
Data & measurement Databricks

Model agent journeys alongside the rest of your data

FAQ / Adobe AEP questions

What teams ask about the Adobe Experience Platform integration.

Clear answers about how 42A connects context, systems and customer action.

01

What does the 42A Adobe Experience Platform integration do?

42A reads consented Adobe Real-Time CDP profiles and audiences to personalize agent journeys, then streams outcomes back so Journey Optimizer can act on them.

02

What becomes possible with Adobe AEP?

Three things. Use the unified profile: bring audiences, preferences and consent into the agent experience. Stream agent events: send intent and outcomes into AEP as experience events in real time. Trigger the next journey: let Journey Optimizer follow up on what the customer actually asked for. Together they form one connected customer journey.

03

How does 42A keep Adobe AEP actions controlled?

42A scopes the Adobe AEP connection to approved data and capabilities, validates requests against your policies, and keeps an auditable record of every interaction. Your existing permissions and business rules remain the source of control.

04

Where does Adobe AEP fit in the customer journey?

A typical journey runs in four steps: profile resolved, audience checked, experience adapts and event streamed. 42A carries the customer’s intent and relevant context between those steps, so Adobe AEP can add value without forcing the customer to start again.

42A × Adobe Experience Platform

Put Adobe AEP in front of every agent.

Bring one customer journey. Our integration team will show you the connection working end to end.

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