User acquisition is over.
Agent acquisition is the game.
There’s a new buyer in town — and it isn’t human. AI agents now research, shortlist and transact on behalf of your customers. They never see your ads or your homepage; they read your machine-readable surface and decide in one shot. Acquiring agents is a different game. We wrote the playbook.
Across ChatGPT · Claude · Gemini · Perplexity
01 — A New Buyer
You spent a decade on user acquisition.
The next decade is agent acquisition.
A human you persuade with ads, copy and design.
An autonomous agent that reads your machine surface and decides.
Search, social, email — paid and earned attention.
Retrieval, tool calls and structured data the model can parse.
Brand, creative, funnel and conversion-rate optimization.
Clean schema, readable policies, working endpoints, agentic checkout.
A click, then a session you can retarget.
A single decision. No visit, no second chance — chosen or skipped.
02 — Is Your Site Ready?
Four questions an agent asks before it picks anyone.
Can an agent find you?
Citations, structured data, llms.txt and the third-party content agents actually retrieve when your category comes up.
Can it understand what you sell?
Product and capability schema with the technical attributes agents filter on — not marketing copy buried in HTML.
Can it act without a human?
An MCP server or API with scoped auth, typed errors and idempotency — so the agent can complete, not abandon.
Can it transact?
Agentic checkout and machine-readable policies (ACP, UCP, AP2) so the purchase or signup finishes inside the chat.
If you can’t answer all four with a confident yes, agents are already choosing someone else.
03 — Why Now
The rails are live. The buyers are already agents.
Live
Agentic commerce
ChatGPT Instant Checkout, Stripe ACP, Google’s UCP and AP2 are in production. Agents can complete a purchase without ever loading your site.
Standard
Model Context Protocol
MCP went from spec to industry standard in roughly a year — the way agents now plug into the products they act on.
Aug ’26
Compliance deadline
EU AI Act enforcement begins. Being agent-ready increasingly means being audit-ready, too.
04 — The Funnel
Five stages. Win every one.
Agent acquisition has its own funnel. We instrument every stage, find exactly where agents drop you, and fix it in order of revenue impact.
01
Discover
The agent learns you exist — and retrieves you when your category comes up.
02
Consider
You make the shortlist against everyone else the agent pulled in.
03
Decide
The agent commits to you over the alternatives it was weighing.
04
Complete
The agent finishes the integration, signup or checkout without giving up.
05
Return
It chooses you again — across new prompts and new model versions.
This is the engine behind ADO — Agentic Decision Optimization. Agent acquisition is the outcome; ADO is how we get you there.
Agent-readiness audit — limited slots per quarter
Be the brand
agents acquire.
We’ll show you exactly where agents drop you — and the fix list to win them back.