The Team Behind
Your AI Visibility

We're a team of AI strategists, data scientists, and marketing technologists obsessed with one thing: making sure AI recommends your brand first.

Our Mission

AI is changing how customers discover brands. Search engines are giving way to AI assistants that recommend — not just list — businesses. We started 42A because we saw a massive blind spot: most brands have no idea how they appear in AI-generated answers. We fix that. We measure, optimize, and track your brand's visibility across every major AI platform so you can capture demand before your competitors even know it exists.

What Drives
Our Work

Innovation First

AI moves fast. We move faster. Our strategies evolve daily based on real data from real AI platforms.

Radical Transparency

No black boxes. You see exactly where your brand appears, how it's positioned, and what we're doing to improve it.

Results Over Rhetoric

We measure everything. If it doesn't move the needle on your AI visibility, we don't do it.

Client Partnership

We're not a vendor — we're an extension of your team. Your wins are our wins.

Meet The Team

Ofer Eitan

Co-Founder & Active Chairman

Brings the capital markets and operational scale experience to build 42A into the global standard for AI brand visibility. Founded and took companies public, now channeling that expertise into making GEO a boardroom priority.

Sky Dagan

Co-Founder & CEO

Leads 42A's mission to make brands "Be The Choice" across every major AI platform. Combines deep product intuition with enterprise go-to-market expertise to turn GEO science into measurable business outcomes.

Alon Lavie

Co-Founder & CTO

Architects the AI systems that monitor, analyze, and actively optimize brand presence inside LLM responses at scale. Ensures 42A's platform evolves as fast as the generative models it influences.

Prof. Inbal Yahav

Head of AI

Turns LLM behavior into a rigorous science, leading the research that identifies what actually shifts brand visibility inside AI responses. Co-Chair of the Coller AI Lab at TAU, bringing academic precision to every optimization decision.

Eyal Fadlon

CGO

Driving digital growth by turning SEO, SEM, and data into scalable engines that help enterprise companies grow, compete, and win markets—backed by 25 years of experience.

Assaf Goren

Biz-Dev

Opens the enterprise relationships that matter, translating 42A's GEO capabilities into strategic partnerships and revenue. 25 years of C-level leadership across global markets.

Build Your AI Visibility Infrastructure

Analyze My Brand

Structured scoring, cross-LLM intelligence and generative positioning control.

The Team Behind Your AI Visibility